DIGITAL MARKETING DIRECTOR
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
– Beth Comstock
“Instead of using technology to automate processes, think about using technology to enhance human interaction.”
– Tony Zambito
“Getting the Like is easy. It’s a light action. Anything else requires trust.”
“I’d rather apologize than to be so timid as to never try to do anything smart or brave.”
– Lee Clow
“If your dreams don’t scare you, they’re not big enough.”
– Ellen Johnson Sirleaf
“What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.”
I am a seasoned Digital Media professional with vast experience creating and implementing top class interactive media campaigns for a diverse portfolio of clients. I am an extremely motivated team player, who has a deep passion for the industry and an intense curiosity to continue to identify innovative approaches for clients utilizing Digital Media. I work collaboratively with the brand teams, creative counterparts and clients to activate innovative & strategically focused digital campaigns that marry back to brand objectives, business goals and KPIs.
I am experienced in technical, conceptual, creative and content development strategy for audience retention and brand awareness and I have proven my ability to drive record-high marketing campaign response-rates and execute successful digital media based marketing campaigns that meet the business needs of the brand. As a key member of the leadership team I consistently deliver timely, accurate, relevant and actionable information to the client. My main priority is to lead strategy development, execution planning, and implementation of digital marketing across all available interactive mediums.